Social Media & Your Library Media Center

Create a presence for your school library on social media. Post regularly for parents, students, and staff members (American Association of School Librarians) http://www.ala.org/aasl/advocacy/tools/toolkits/promoting/suggestions
http://www.ala.org/aasl/advocacy/tools/toolkits/promoting/com-success
treat followers as V.I.P.s by announcing the arrival of the newest books.
post photos or content that is relevant to them.
keeps its content hyper-local
tweet live events and activities
keep it fun.
social media is not going away.
as new platforms emerge, libraries will need to choose the channels that work for their communities.